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Why does Kanye still have such a potent platform in 2018? Because he came back, and he used 2010’s My Beautiful Dark Twisted Fantasy as a tool, a door, a path back from a love or hate album ( 808s & Heartbreak) and an awards show incident with Taylor Swift that drew ire from everyone, a night Ye claims was the “beginning of the end” of his life. “Let me show you guys what I can do, and please accept me back. My Beautiful Dark Twisted Fantasy: Hypothesis Kanye Consciously Used My Beautiful Dark Twisted Fantasy to Reassert Himself Within Mainstream Rap My Beautiful Dark Twisted Fantasy: The Album The rest of the Yeezy Season Series is available here. Dive into the data that shows why Kanye’s opus My Beautiful Dark Twisted Fantasy was such a massive moment for hip hop. Each era had its own characteristics and promotional strategies that evolved as Kanye himself did.
#Kanye my dark twisted fantasy album full
With Yeezy Season 8 in full effect, Ben “Data Daddy” Carter is taking a closer look at the rollout for every single one of Kanye West’s albums. This approach led Yeezy to create his magnum opus: My Beautiful Dark Twisted Fantasy. His goal was to deliver a “backhanded apology” with a classic album that was “80/20” 80% what he wanted, 20% what he thought the fans wanted. After Kanye’s massive gamble paid off on 808s & Heartbreak, he began devising a path to reassert himself at the top of mainstream hip hop with a new album.